Working for fashion magazines is sometimes a bit like trying perfume on at Le Bon Marché: you see so many beautiful things and get so much information about different brands, designers and events that, in the end, you feel just dizzy. But today, reading Dazed Digital (by far my favourite website in the world), I came across an outstanding article on Emma Lundgren, an accessories designer inspired by Swedish folkloric fashion and traditions, but with a Shoreditch edge. After studying at Central Saint Martins and interning with John Galliano, she is now concentrating in an MA at the Royal College of Art. She is also a talented textile designer. I love her graphic yet somewhat traditional works. I think she has a bright future ahead of her.