Thursday, 26 November 2009

Wild strawberries

Working for fashion magazines is sometimes a bit like trying perfume on at Le Bon Marché: you see so many beautiful things and get so much information about different brands, designers and events that, in the end, you feel just dizzy. But today, reading Dazed Digital (by far my favourite website in the world), I came across an outstanding article on Emma Lundgren, an accessories designer inspired by Swedish folkloric fashion and traditions, but with a Shoreditch edge. After studying at Central Saint Martins and interning with John Galliano, she is now concentrating in an MA at the Royal College of Art. She is also a talented textile designer. I love her graphic yet somewhat traditional works. I think she has a bright future ahead of her.

PS: Happy Thanksgiving to all my American readers. I'm so jealous of your turkey dinner. Have a lovely day! Oh and I have a little present for those of you who will be in London during the next few days: here's a link telling you about the best sample sales in the city. Do Alexander McQueen, Christopher Kane and Nicholas Kirkwood sound appealing to you?


  1. Gutted the samples sales always come when I'm running out of money. Loving the cool accessories and prints, too talented!

  2. great entry .- i love all the colours! so joyful. ah lets swap places dear. id do it in a heartbeat. but i bet you wouldn't like to go to gothenburg?. france much be so much more fun and paris!!.. never been there but its my next place i want to go to..

  3. Haha come to Paris! I've never been in Sweden but I would love to go! I love Scandinavia... Paris is cool and beautiful although,being Spanish, there's a bit of culture clash form time to time...


  4. I feel the same way about Art History that you feel about fashion ^^ But speaking about the post - So beautiful colours! The work of the designer is really amazing, and the photoshoot is magnificent too, loved the makeup!

  5. Oh, another thing, the Dazed Digital is really interesting! I've never heard of it and it was a very impressive surprise. Thanks*

  6. Beautiful. I love her take on laser-cut perspex accessories. It's hard to keep something fresh when it has become mainstream but I think she has.


Thanks for your lovely comments.